A New Approach to Luxury – Phantom Limelight

In Rolls Royce, Short Cuts by Jonathan Humphrey

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Prepare, Relax, Arrive

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The Phantom Limelight Collection. British engineering, ingenuity and artistic creativity. The inspiration behind the naming and creation of the latest Bespoke Rolls-Royce.

 

The Rolls-Royce Phantom Limelight Collection has been conceived for those select people, spending their lives in the public eye and on the world stage. The Limelight name was inspired by the origin of a British invention which became synonymous with fame. The Limelight effect was discovered in the 1920s by Sir Goldsworthy Gurney a prototypical British gentleman scientist and inventor of the Victorian era.  It was harnessed to revolutionise illumination in the theatres of London’s Covent Garden, highlighting leading actors on the stage, thus leading to the phrase, ‘in the limelight’.

“In creating the Rolls-Royce Phantom Limelight Collection, our designers have delivered authentic luxury by thinking deeply about the lifestyles of the powerful people who operate in the public eye and move swiftly from engagement to engagement as part of their daily life. The result is a beautiful, discreet motor car in which those for whom the world is waiting can prepare, relax and arrive in the finest luxury and style.”explains Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars.

Once again Rolls-Royce proves that Phantom is ‘the best car in the world’. The designers in the Rolls-Royce bespoke division have used their deep understanding of the habits and behaviours of those powerful people, to create a collection of 25 super-luxury motor cars that cater directly to their busy lives like no other car maker can.

The Phantom Limelight Collection of 25 cars will be available to order immediately from Rolls-Royce Motor Car dealers around the world.


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