One of the most spectacular films for a new car The Rolls-Royce Wraith Launch Film.
The large scale production has been awarded a Gold Award at the 26th International Visual Communications Association (IVCA) Awards.
Entitled ‘And the World Stood Still’, the film introduces Wraith as the most powerful and technologically-advanced Rolls-Royce in history. It was filmed at a secret location near Barcelona. A lot of high tech was used for the film and it was shot using a ‘Timeslice’ (frozen time) sequence created using 100 cameras. This required the longest purpose-built SLR camera rig in Europe, combined with an award-winning film director, 36 computers, 1.5km of cables and one prototype Rolls‑Royce Wraith. A ‘behind the scenes’ film was also launched after the Company was inundated with requests from fans across social media networks worldwide.
Marc Mielau, Global Head of Marketing, Rolls‑Royce Motor Cars, said, “We are delighted to have been presented with this prestigious award. Wraith is imbued with power, style and drama and we wanted to create a film that is equally breathtaking.” He continued, “The award is testament to a successful end-result and the passion, innovation and creativity of the entire team involved.”
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