Drive an i3 -BMW have just launched the world’s first 360° interactive film App i3 Become Electric

The Clever ‘i3 Become Electric App’ offers a virtual test-drive of the brand’s first-ever electric vehicle, the BMW i3.

The film, which can be downloaded to smartphones and tablets, invites users to assume the position of the driver and supporting actor in a dramatic, fast-paced race to save the world. Shot in 360° detail and using complete surround sound, the film allows the user to explore and interact with a fully immersive virtual environment by maneouvering their smartphone or tablet.

The film offers consumers a virtual test-drive of the fully-electric BMW i3, ahead of its UK launch, while at the same time playing a role in an evolving on screen drama. The interactive virtual test-drive film was shot by Emmy Award-winning Director, Jason Zada, best-known for directing ‘Take This Lollipop’ which has been seen by more than 100 million people.

Download the iPhone or iPad APP Here

The BMW i3 virtual test-drive app, entitled “i3 Become Electric”, is available to download free now from the Apple App store and from 26 September from Google Play.

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