The best-selling roadster of all time Mazda’s MX-5 is aiming for another Guinness World Record^TM

The event, organised by Mazda is called IMAX-5 2013, and the goal is to shatter an existing record for the “largest parade of Mazda cars” – The record to beat is 459 Mazda MX-5s – set in Essen, Germany in 2010.

On 15 June 2013 in Lelystad, the Netherlands the IMAX-5 2013 event will take place. Mazda hopes to attract as many as 800 MX-5s to the RDW Test Centrum in Lelystad to join the procession, which starts at 4:30pm and will follow a 15km route through the fascinating Dutch polder landscape near Lelystad. In addition there will be a variety of activities offered at the event grounds after the gates open at noon, such as opportunities to test drive Mazda’s new SKYACTIV models and experience their cutting-edge

i-ACTIVSENSE safety technology. Participants can also test their skills on different race simulators, take in a special display of some of the finest MX-5s on hand and even receive a free inspection of their own roadsters. Further activities include track demonstrations of the Ribank Mazda MaX5 Cup racers as well as Van Herck Racing’s three-rotor-engined Mazda3 20B. Finally, the evening will feature a film shown at Europe’s largest drive-in cinema.

With total sales approaching 1 million cars, the Mazda MX-5 has put smiles on a lot of people’s faces over its 24-year history. It has also given rise to many celebrations along the way, when the 500,000^th, 700,000^th and 900,000^th unit rolled off the assembly line, for example, and on the MX-5’s 20^th birthday. And there’s no end in sight.

All interested MX-5 owners are invited to register for IMAX-5 2013 online at www.imax-5.nl. The €30 admission per car (and up to two people) includes a warm meal and two drinks per person. Space is limited to 800 cars – MX-5s only – and tickets must be purchased in advance.

Programme schedule:

12.00 – 14.00: gate opens, registration
14.00 – 15.30: gate closes, start of activities
15.30 – 16.00: demonstrations of the Ribank MaX5 Cup cars and the Mazda3 20B
16.00 – 16.30: activities and preparation for MX-5 world record
16.30 – 17.30: Guinness World Record attempt
17.30 – 20.00: activities and dinner
20.00 – 22.00: drive-in cinema
22.00 end of program

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