Somebody ought to write a PhD thesis about Suzuki as a case study for a Business Management course. They seem to spend no money on marketing. Can you remember ever seeing a Suzuki ad on tv or on a billboard? I can’t call a single one to mind from the last 50 years. They don’t waste money showing off at …
Colour theory – the study of colour and its impact on a person’s emotions.. When asked about this, there is a range of standard responses “it’s good for resale value” or “it’s the cheapest” or a plethora of reasoning that these are the cheapest cars to get on bulk lease for company cars. But, I have a theory. If more …
“You planning to take this load away in that?” said the oik at the builder’s yard. He was looking contemptuously at the Suzuki Ignis Hybrid. The back end of the little car sank progressively on its springs until its wheel arches were clear of the tyres by only a few inches but it accommodated the full load with room to …
How long does it take to make up your mind about a car? What is it that communicates and fixes such an instantaneous impression of feeling right at home in a car? Touch? Feel? Ambience? Texture? The way your bum fits into the seat? The sound the door makes when it closes? A sense of security in something soundly made? …
So they’re not all the same (as I had begun to think)! SUVs have for some years now been the type of vehicle that grabs the biggest chunk of the car market. Looking around inside, it happens to be a bit simpler than the other manufacturer’s two models recently tested. But then it’s a lot cheaper — at £27,549 around …
It’s hard to translate into words the sheer childlike enjoyment that I’ve experienced during my time with the Suzuki Swift Sport. I’ll admit, I had been rather excited for the delivery day since it was confirmed as I’d heard so many good things about both generations of the Swift; And boy, oh boy, did it deliver on my expectations. It’s …
The Suzuki Swift is a massive seller for the Japanese carmaker. And now it anticipates the up-to-the-minute Swift Attitude will lift sales further. The special-edition model is predicted to account for 40 per cent of all Swift sales in the United Kingdom during the rest of 2019 and beyond. The £14,599 Swift Attitude is modelled around the mid-specification SZ-T grade, …
And, once again, Suzuki offers a car that is as competitive as anything in its class…a particularly popular and competitive sector. The test car was the top-of-the-range version, priced at £26,149. Dual-tone paint would have added £300. The engine was the 1.4-litre Boosterjet with 140 PS and emitting 174 g/km under WLTP regulations. I found it to be particularly smooth, …