The eighth generation Rolls-Royce Phantom takes shape

In Rolls Royce, Short Cuts by Jonathan Humphrey

The development of the car known by many as the ‘Best car in the World’ has taken significant steps forward.

The new luxury car is being honed and engineered using the finest all-aluminium architecture. This all-new hi-tech construction will now feature on all other future cars from Rolls-Royce.

The need for the ultimate luxury car continues ahead of the launch of the new model which will be arriving in 2018. To satisfy demand from Rolls-Royce dealers around, Bespoke versions of the seventh generation Phantom limousine are being built ahead of the current production line closing in December 2016.

“To paraphrase Mark Twain, reports of Phantom’s death are greatly exaggerated,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “The huge level of demand for Phantom VII, which we will fulfil well into 2017, clearly demonstrates that the Rolls-Royce customer and patron of true luxury will accept no compromise when considering the purchase of a super-luxury motor car, and will not be seduced by mass-luxury brands. I am proud and excited to confirm that a new Phantom is on the way – and it will be a contemporary and beautiful Phantom befitting of its role as the flagship of global luxury.”

The 2016 Focus RS reviewed by

Jonathan Humphrey

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After many, many years of being passionate about cars, spending too much money on cars and too much time driving. I now spend my time running and developing and creating a bold expressive new motoring lifestyle website.

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