The Iconic MINI to be sold in India for the first time. The NEW Mini unveiled at the 2012 Auto Expo in Delhi this week is being ordered. Many people in India have heard of MINI but they have never had the opportunity to buy one in the more than fifty years since they were first released.
Heading up the sales of MINI in India is Benjamin Negal who reckons the iconic car will be a big hit. He said: “Many people in India have heard of the MINI but they have not been able to buy one before.”
MINI announced plans to market the famous british brand last September. MINI INDIA already has 50,000 Facebook fans in India. Within India there is no direct competition to the MINI model, the Audi A1 or Mercedes A-class are not available there yet.
“People are making comparisons with the VW Beetle and the Fiat 500 but the MINI is very different to them and with the convertible there are no other four-seaters around that come anywhere near the price of the MINI.” Said Nagel.
The Hatch Countryman and Convertible will all be available with the Countyrman expected to sell strongly. Three sites have been readied in New Delhi and Mumbai other locations Chennai, Bangalore and Pune may follow if the demand is there.