The first Lexus Amazing in motion TV ad is release as a single
The single I’m Wanderin’, is the soundtrack to the new advert Steps and sung by Kristina Train
The two giant characters featured in Steps are crafted using 3D printing, using many materials found in Lexus cars, including the bamboo and walnut used for cabin trims and the paint used for the bodywork. They move and interact like real people, thanks to the skills of the team of puppeteers controlling their limbs. The advert can be viewed at www.amazinginmotion.co.uk.
The release of I’m Wanderin’ is another example working to nurture and support the work of young artists from diverse backgrounds around the world. Something it has also worked to achieve through the Lexus Design Awards and Lexus Short Films projects.
The song, written by soul legends Berry Gordy Jr and Aretha Franklin, is taken from Kristina Train’s second studio album, Dark Black. Its use in Steps generated a great response on social media from around the world and Kristina used her twitter account to announce her decision to release the track as a single, via iTunes.