New Lifestyle Oriented Volvo S60 Cross Country
Another glimpse of the future for Volvo Cars. The company are unveiling of exciting Volvo S60 Cross Country at the Detroit Auto Show. A new model to meet the demands of its customers.
In 1997 Volvo was the first premium brand to introduce an all-road variant of its successful estate cars. The future success of this crossover concept could not have been predicted.
Now with the years gone by, the crossover defines a whole new category of lifestyle vehicles. Volvo is once again moving ahead to the future – this time with the unveiling of the S60 Cross Country, a premium saloon with the same level of capability and rugged design initiatives of the Cross Country estates.
“We want to further explore the market with our Cross Country brand. We did this back in 1997 with the V70 Cross Country and it led to the birth of a whole new segment. We have included all the capability-driven benefits of the Cross Country brand in this new model, while offering a completely unique expression of adventure and all-road readiness in a distinctly sporty and stylish package,”says Lex Kerssemakers, Senior Vice President Product Strategy and Vehicle Line Management at Volvo Cars.
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