Stuck in the middle with you

In Short Cuts, Skoda by Jonathan Humphrey

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Pulled the short straw? Sitting in the middle, pinned in on both sides, robbed of a window seat and with less leg room.

 

New research for the ŠKODA Octavia, shows that being a middle seat child may well set you up for success in later life, particularly in business.

Over 1,000 Brits with two or more siblings were studied. The findings showed that 90 per cent of people in ‘director’ level positions sat in the middle, while nearly three quarters (72 per cent) of business owners and over three fifths (62 per cent) of senior managers also found themselves between brothers and sisters when on the road.

These developments may well be to do with the personality traits that middle seat kids develop. ŠKODA’s Octavia research shows that 44 per cent of them are now described as easy going, while reasonable (28 per cent), patient (25 per cent), level headed (21 per cent) and adaptable (21 per cent) also score highly. Four fifths (80 per cent) of middle seat kids attribute their work-life success to their childhood car position.

Consultant child psychologist and mother to three children, Laverne Antrobus, comments: “This research by ŠKODA into family car journeys is really interesting; cars are a unique environment and a lot can be revealed when everyone is sitting together in a confined space. It’s fascinating to see how a seating position in the back of the car, often over many years, can directly reflect or influence our personalities. Whether middle seat children were made to sit there or not they seem to develop positive traits which prove to be of real value to them as adults, and often, interestingly, in their careers.”

Although avoiding the least popular seating position was the source of arguments for 43 per cent of families, over two-thirds (66 per cent) of middle seat children actually enjoyed their lot. Moreover, one in ten respondents remains in their allocated position to this day during family road trips.

Alasdair Stewart, head of brand at ŠKODA UK, comments: “As thousands of families take to the roads this bank holiday weekend, we were keen to shine a spotlight on the millions of family interactions that happen in the ŠKODA Octavia every day across the UK. It’s been fascinating to see how in-car dynamics such as seating positions can impact on us as people.”

The ŠKODA Octavia was named What Car? Family Car of the Year in 2015.


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