Certainly a car to spot on the roads. Fiat and Gucci have joined to build a super stylish – 500 by Gucci.
The advertising push has just begun. The Fiat 500 by Gucci was customised by Gucci Creative Director Frida Giannini working in conjunction with Fiat’s Centro Stile.
“When the Fiat 500 first hit the road in the 1950s, it created a style revolution,” said Gucci Creative Director Frida Gianinni. “Gucci’s history has always been about traveling in style so when this collaboration came up, it struck me as the perfect opportunity to create a new modern travel statement.”
The ad campaign features model Natasha Poly. The model shot by Mert Alas and Marcus Piggott in Rome embodies the essence of traveling in utmost style and living life at full speed ahead.
The car is available from 1 April 2011 – 30th June 2011 and is available by exclusive order online at 500byGucci with a starting price from €17100 and available in black or white and sporting the distinctive Gucci signature stripe amongst other distinctive additions. The first deliveries are due to commence after the Official worldwide launches during June. A distinctive and exclusive range of travel accessories to match the car will be available from Gucci.