The Debut of the Rolls-Royce Wraith at Harrods

There is only one Rolls-Royce Wraith UK Debut

In Rolls Royce by Jonathan HumphreyLeave a Comment

The finest, most powerful and dynamic Rolls-Royce ever showcased in the window of luxury department store Harrods this week. Today marks the UK debut of Rolls-Royce Motor Cars’ latest model, Wraith

[quote]Launched in Geneva this March, Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars, remarked that “Wraith promises the sense of adventure and speed that drove our founding forefather. But of course, Wraith’s starting point is luxury, refinement and quality, traits that remain as important to Rolls-Royce customers today as they were more than a century ago.”[/quote]

It is these traits of luxury, refinement and quality that made Harrods the natural choice for Wraith’s UK debut. Renowned globally as purveyors of the world’s finest goods, both Harrods and Rolls-Royce have exceeded client expectations for over a century.

Harrods

Harrods Media Sales Director, Guy Cheston, said, “Harrods is at the forefront of promotional opportunities for the world’s most esteemed automotive brands, and we are delighted to have on display the most anticipated car release of 2013. The Rolls-Royce Wraith epitomises luxury, style and innovation, and is certain to attract attention from our international clientele.”

Harrods-Debut-of-Rolls-Royce-Wraith

The Wraith on display features Midnight Sapphire paintwork with an upper two-tone in Cassiopeia Silver, accentuating Wraith’s purposeful fastback profile.

The interior is finished with an Arctic White and Navy Blue leather scheme, with intertwined RRs embroidered in the headrests in Navy and, unique for this model, the striking new Canadel Panelling in Santos Palisander. Completing this spectacular interior is a starlight headliner, casting a glow from hundreds of individual ‘stars’ in the roof lining at the press of a button.

Wraith will be in the window of Harrods department store all week, until Saturday 4 May.

Watch the Excellent Rolls-Royce Wraith launch film

 

Read more Rolls-Royce articles at Drive.co.uk/Rolls-Royce

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