Setting its sights on global market leadership in hybrid and electric vehicles
“We are electrifying all vehicle classes, and therefore have everything we need to make the Volkswagen Group the top automaker in all respects, including electric mobility, by 2018,” Prof. Dr. Martin Winterkorn, CEO of Volkswagen presented his vision for the future of hybrid and electric mobility at the Frankfurt Motor Show
The Volkswagen group already has 70,000 employees trained. The initial focus is to launch 14 electric and hybrid models to their ranges by next year. Volkswagen’s CEO add ‘We are starting are exactly the right time’
The Volkswagen Group must convince their customer this new technology is the future for them. According to Winterkorn: “The electric car cannot be a compromise on wheels, it must convince customers in every respect.” He said that environmental compatibility and sustainability were increasingly becoming the main purchasing criterion: “From the zero-emission city car, through the plug-in hybrid all-rounder to the three-litre sports saloon: It is our customers who decide for themselves just how much e-mobility they want.” He went on to say that electric-drive vehicles were a key building block for achieving the ambitious climate protection targets, and that the plug-in hybrid had the greatest market potential.
The company wants to win new customers with electric vehicles that are technically mature, practical in everyday use, safe and affordable, and is showcasing models such as the all-electric e-up! and e-Golf as well as the Audi A3 e-tron plug-in hybrid and the Porsche Panamera S E-Hybrid, also a plug-in model, at the auto industry’s leading motor show.
Watch the Drive.co.uk 10 second car video of the Porsche Panamera S E-Hybrid
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