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Volvo Pioneers Global Pedestrian Protection

In Volvo by Jonathan HumphreyLeave a Comment

Volvo’s exciting and pioneering work on pedestrian protection has been rewarded with the 2013 Global NCAP Innovation Award The prize was received by Prof. Lotta Jakobsson the Senior Technical Specialist Safety at Volvo Cars Safety Centre. The award was presented at the Enhanced Safety of Vehicles (ESV) Conference in Seoul, South Korea, today. At the ESV Conference, Prof. Lotta Jakobsson […]

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Volvo Video Leave the World Behind You

In Volvo by Jonathan HumphreyLeave a Comment

Volvo and the members of the DJ trio Swedish House Mafia create unique music video The video is based on a brand new version of the Swedish House Mafia’s hit song “Leave the World Behind”. Volvo are using the song and video as the leading theme in Volvo’s upcoming global launch campaign of the new Volvo XC60. Volvo Cars has for […]

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20 Years Ago – A Short History of the Volvo 240

In Volvo by Jonathan HumphreyLeave a Comment

It is 20 years since Volvo’s single bestselling model, the 240 series, went out of production. Almost 2.9 million cars were built during the 19 years the Volvo 240 was produced. The car that first was criticised for its dull, boring and boxy appearance. However during its lifetime it managed to set the international standard for both safety and environment. It won the European […]

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2014 VOLVO Range new models enhanced equipment and even more green

In Volvo by Jonathan HumphreyLeave a Comment

The exciting looking new 2014 Volvo model year line-up will include six new models set to arrive at dealerships nationwide Revised styling, enhanced equipment and lower emissions for S60, V60, XC60, V70, XC70 and S80. DAB radio will be fitted as standard on all new models (except XC90) The new all feature new front and rear profiles plus enhanced equipment levels, including DAB […]

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Volvo V60 plug-in Enhances the Appeal of the THF London Congestion Charge

In Volvo by Jonathan HumphreyLeave a Comment

The Volvo v60 Plug-in with it low emissions of just 48g/km enhances the appeal of the Volvo for London Commutes The newly confirmed Ultra Low Emission Discount (ULED) for London’s Congestion Charge now has a new limit of 75g/km of CO2 which comes into force on 1st July 2013.  Recent announcements regarding taxation of diesel hybrid cars mean it will also continue […]

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Photographic Attraction for Volvo Paparazzi Campaign

In Volvo by Jonathan HumphreyLeave a Comment

The ‘Paparazzi’ campaign – Volvo Trucks’ rolling sneak preview of the new Volvo FM – attracted sharp-eyed photographers in 18 countries across Europe to participate in a competition to take the best photograph of the new Volvo FM. Starting on March 4th from Spain, two unmasked Volvo FMs embarked on an extensive European tour. Volvo Trucks encouraged people who spotted the […]

The Middle of Nowhere

In Volvo by Sue BakerLeave a Comment

The little town of Kall in northern Sweden bills itself as being ‘in the middle of nowhere’. This white winter wonderland of frosted trees and frozen lakes is indeed a long way from anywhere. The trip to reach it took one flight to Stockholm, another 400 miles further north to Ostersund-Are, Scandinavia’s biggest ski resort, then a two hour car trek through a deep-freeze landscape into the wilderness bordering Lapland…