Celebrating the mega launch of the new F-TYPE sports car, Jaguar is presenting a # YourTurnBritain campaign
Share your photos that encapsulate the best of modern Britain through Facebook, Twitter, Instagram or Tumblr. The best images submitted will win one of four unforgettable F-TYPE driving experiences.
- A fleet of Union Jack liveried F-TYPEs has embarked on a ‘Best of British’ promotional tour as part of the car’s launch activity and Jaguar’s #YourTurnBritain social media campaign
- The tour started in London this month and visits Leeds and Newcastle on the 12th, Edinburgh and Glasgow on the 13th, Manchester and Liverpool on the 14th, Sheffield, Nottingham and Birmingham 15th and Cardiff, Bristol and Oxford on the 16th August
- Working with Jaguar and UK ambassadors Jamie Campbell Bower, Alice Temperley, MistaJam, Graeme Swann and Jimmy Anderson, the campaign celebrates the best of British film, design, music and sport
The fleet of six F-TYPEs, with special Union Jack artwork, has embarked on a promotional tour of Britain in support of the new campaign. The unique F-TYPE exterior finish was inspired by the recent ‘Best of British’-themed BBC Top Gear TV show, with an unprecedented line-up of UK automotive products on The Mall in London – led by three Jaguar F-TYPEs – each carrying a Union Flag.
So far, the #YourTurnBritain campaign has attracted more than 250,000 social interactions and over 2,000 competition entries across all social media platforms, with many blogs also contributing with their own celebrations of modern Britain. The images encapsulate modern British culture, with a focus on design, sport, film and music, but all postings in line with the ‘modern Britain’ theme are welcomed.
#YourTurnBritain is an opportunity to celebrate all things British, iconic and of the moment, which is how we consider the F-TYPE – a symbol of great British success. We are delighted with the campaign and wish everyone who posts images the very best of luck.”
The Union Flag fleet of F-TYPEs embarks on its UK tour from 12th-16th August, taking in cities from Edinburgh to Oxford with social media users invited to suggest their favourite locations for the cars to appear. Londoners will also be able to see the cars from 12th-23rd August as they take residence at Canary Wharf.
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