All New MINI hatch at Drive

All New MINI Unveiled The New Original

In Family, Fashion, Mini, Style by Jonathan Humphrey

MINI has unveiled the new MINI Hatch, to redefine the segment

  • All New MINI Hatch unveiled at Plant Oxford

  • A Contemporary evolution of the classic MINI design, improved features, higher quality

  • New ground-breaking three-cylinder engines make their debut

  • Connectivity and premium technology are state-of-the-art

  • Interactive display concept using LEDs

  • More Outstanding MINI handling, even more fun to drive

  • UK market launch in Spring 2014

  • UK Pricing from £15,300 OTR

Instantly recognisable All New MINI – a globally identifiable design – Completely new from the ground up. Every component has been back to the drawing board in an effort to optimise its function, performance and style.

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The result is ‘The New Original’, a MINI which is distinctly familiar but enhanced in every single way. It features significant improvements in technology, engine efficiency and power delivery, driving dynamics, quality and – of course – personalisation. Inside, the new MINI Hatch is quieter than the outgoing model, with improvements to acoustic refinement inside the cabin.

The new MINI Hatch is more spacious than before, safer, finished to an even higher standard and provides the driver with a more dynamic and performance-oriented experience behind the wheel.

Inside the cabin, new technology ensures that the new MINI is the most connected car in its segment. A new LED display concept, the first of its kind, provides the driver with visual feedback whilst operating the car and creates a premium ambience. It reflects a maturity and confidence in the brand’s design and engineering, a car which pays tribute to its unique British heritage yet stands ready to lead MINI into the second half of the decade and beyond.

Read More ALL New MINI News and reviews at

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