A Bridge over Shuffled Paper

In Featured Articles, Land Rover, Land Rover Videos, Short Cuts by Jonathan Humphrey

Forty-five years of Land Rover are being celebrated with a worth watching creative collaboration with Range Rover. A drive over a paper bridge.

Coinciding with the week that ‘The Bridge’, the acclaimed Swedish drama returns to our TV screens, Land Rover has driven its flagship Range Rover over a bridge constructed by British artist, James Messam.

“Paper structures capable of supporting people have been built before but nothing on this scale has ever been attempted. It’s pushing engineering boundaries, just like the Range Rover, and the ease and composure with which the vehicle negotiated the arch was genuinely breathtaking.”Artist and paper bridge designer, Steve Messam,
The company partnered with the world renowned British artist Steve Messam and paper company James Cropper PLC to construct a unique installation. No glue or bolts were used to hold the piles of paper in place. The construction took three days in the ancient water city of Suzhou. A city renowned for its bridges and nicknamed ‘Venice of the East’, and nowhere better to build it in China where paper was first made.

The one-off art installation kicks off the Range Rover 45th anniversary ay the Guangzhou Motor Show.

Range Rovers latest Intelligent 4WD all-terrain technology and lightweight aluminium construction of the vehicle made this unique drive possible.

All-Terrain Progress Control allows the driver to concentrate purely on steering the vehicle. In speeds from 1-19mph when negotiating difficult or slippery terrain a constant speed is maintained, without touching the pedals. The intelligent technology enhances the already amazing all-terrain capability. The system can be activated on the move or from a standstill, to help when pulling away on tricky surfaces, and even works in reverse gear.

About the Author

Jonathan Humphrey

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After many, many years of being passionate about cars, spending too much money on cars and too much time driving. I now spend my time running and developing Drive.co.uk and creating a bold expressive new motoring lifestyle website.