Mercedes-Benz again features prominently in the annual CoolBrands list
Now ranked 11th from more than 10,000 independently-identified brands in this years latest survey
Climbing five places over its 2012 debut and the highest position of any “full-line” automotive brand – Mercedes-Benz do have a fine range of automobiles. Seems a bit odd to me, one of my own personal Coolbrands JLR don’t even seem to feature, perhaps the New Range Rover Sport and Jaguar F-Type got overlooked, I am trying to confirm if the range just isn’t full enough.
MacFans, the outright winner as expected was Apple.
The CoolBrands list, now in its twelfth year, follows a vote by a combination of 3,000 consumers and a panel of 37 designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music. Helping rate coolness this year were the likes of TV Chef Gizzi Erskine, musicians Laura Mvula and Charli XCX, Bestival founder Rob da Bank and model Daisy Lowe.
This year, Mercedes-Benz has delivered a wealth of new models to UK customers including: The new A-Class compact hatchback; compact CLA four-door coupé; New E-Class family; GL-Class SUV; the stunning new S-Class luxury saloon. The exciting GLA compact SUV will arrive in spring 2014.
[portfolio_slideshow]Marcus Breitschwerdt, President and CEO Mercedes-Benz UK, commented: “Mercedes-Benz is breaking one sales record after another in the UK – we’re the fastest-growing premium manufacturer, and AMG is the UK’s fastest-growing high performance brand.
“Our showrooms around the country are full of the coolest cars we’ve ever made, and we’re tireless in our efforts to bring more innovation, style –and great service of course – to more customers than ever before.”
Marcus Breitschwerdt continued: “It’s really great to see that as well as attracting more new customers to our brand, our efforts have been identified by a panel of expert judges and 3,000 consumers.”
Stephen Cheliotis, Chairman of the CoolBrands® Expert Council, said: “The brand qualities we examine in the CoolBrands survey – such as authenticity and innovation – can be key influences on consumer purchasing, so performing well is not just a thumbs up for a brand’s reputation, but an indication of its future success.”
CoolBrands® is a Registered Trademark
The official 2013/14 CoolBrands Top 20 is:
1. Apple
2. Aston Martin
3. Rolex
4. Nike
5. Glastonbury
6. YouTube
7. Google
8. Twitter
9. Virgin Atlantic
10. Ray-Ban
11. Mercedes-Benz
12. Bang & Olufsen
13. CHANEL
14. Prada
15. adidas
16. BBC iPlayer
17. Sony
18. Sony Music
19. Alexander McQueen
20. Spotify
Read More Mercedes-Benz News and Reviews at Drive.co.uk/MERCEDES-BENZ
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