Jaguar F-Type Dealer Handover

Jaguar F-Type Dealer Handover Event

In Jaguar by Jonathan Humphrey

An excited crowd of UK Jaguar Dealers collected the first Jaguar F-TYPE sports cars yesterday

The new hot sportscars arrive in their dealerships today having been presented to the enthusiastic dealer network.

At the Ricoh Arena in Coventry there was a ceremonial handover. The Jaguar UK F-type dealers are the first in the world to take delivery of th F-TYPE demonstrators and to mark the occasion 59 of their vehicles were arranged in a giant “F” in the car park of the Coventry landmark before embarking on a 1.5-mile long procession around the Coventry ring road. The F-TYPE convoy was lead by the spiritual predecessor to Jaguar’s new sports car − the last example of the iconic E-type ever produced.

  • Jaguar UK dealers are first in the world to take delivery of F-TYPE demonstrators
  • 59 new F-TYPEs depart Ricoh arena in Coventry amassing a total of 7,141 miles before reaching respective Jaguar UK dealerships
  • The 1.5-mile long F-TYPE procession, worth a total of £4.7m, circled the Coventry ring road before dissipating
  • Event reminiscent of “Drive Away” event conducted with the E-type in Coventry in 1961.

The £4.7m procession comprised 60 cars and produced a combined total of 23,560 PS. By the time the F-TYPE demonstrators reach their respective dealerships they will have amassed a total of 7,141 miles. The nearest dealer, Guy Salmon Jaguar, Coventry, had a mere 3.5 miles to travel, while Peter Vardy Jaguar, based in Aberdeen, had 440 miles to cover.

The event is not without precedent – in 1961 Jaguar staged a similar dealer delivery event at Browns Lane in Coventry, with 60 Jaguar E-type sports cars. Robin Sturgess, whose son Chris is now dealer principal at Sturgess Jaguar of Leicester (recently named Motor Codes Franchise Dealer of the Year), was present at the 1961 event and took his place in the Jaguar E-type at the head of today’s historic convoy. The grandson of Jaguar founder Sir William Lyons, Michael Quinn, was also in attendance on behalf of RA Creamer Jaguar, Kensington.

So I suppose I better get along to my F-Type dealer for a butchers…

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