Everything Down, Get up! – New Volkswagen up!

In Volkswagen by Jonathan Humphrey

The Volkswagen Up! – packs big car space and features into a compact body

The new Volkswagen up! is now available to order, ahead of the city specialist arriving in UK showrooms in spring 2012.  While the up! might have the interior space and features of a larger car, its prices are in keeping with its small footprint, starting at £7,995 (RRP OTR), and rising to £11,180.

►   Three doors; four seats; three trim levels plus special edition from launch

►   BlueMotion Technology version expected to return 67.2 mpg and 97 g/km*

►   Open for ordering today with prices starting at £7,995 RRP OTR

2012 VW Up!


Shown in production form at this year’s Frankfurt Motor Show, the Volkwagen up! is an entirely new vehicle that offers space for four, the latest technology and highly efficient engines.  From launch, the up! will be available with two 1.0-litre three-cylinder petrol engine options as well as a BlueMotion Technology version; it will have three doors and three trim levels – Take up!, Move up! and High up! – plus a special edition, the up! black and up! white.  A five-door version is expected to join the line-up in the second half of 2012.

Take up! The range starts with the £7,995 1.0-litre 60 PS Take up!.  Key items of specification include body-coloured bumpers, daytime running lights, front and side head/thorax airbags, the new RCD 215 CD radio with aux-in, rear ISOFIX points, and 14-inch steel wheels.

The New 2012 VW up! available to order

Move up! For £8,970, customers can upgrade to the Move up!.  This brings a host of comfort-oriented features, including remote central locking, air conditioning, electric front windows, easy-entry seats, a height-adjustable driver’s seat, variable-height load floor and 60:40 split/fold rear seats.  Outside, the Move up! gains body-coloured door mirrors and handles.

For just £360 more, the Move up! BlueMotion Technology adds a Stop/Start system that reduces urban fuel consumption by up to six per cent, battery regeneration and low rolling resistance tyres.  These measures enhance combined fuel economy to an expected 67.2 mpg*, and reduce CO2 emissions from 105 g/km to a forecast 97 g/km* – making it exempt from road tax.

High up! The £10,390 75 PS High up! model is perfect for sophisticated urbanites, coming as it does with heated front seats, a leather-wrapped steering wheel, gear lever and handbrake grip, electrically heated and adjustable door mirrors, the Maps & More personal infotainment device and a choice of dashboard colour.  From the outside, the High up! is distinguished by its front fog lights and 15-inch alloy wheels.

up! black and up! white  For the sybaritic, the special edition £11,180 up! black and up! white models are based on the High up!, but add even more style, from the deep black pearl or pure white metallic paint to the chrome door mirror caps and door side strips to the 16-inch alloy wheels with body-coloured centre sections.  Inside there is a body-coloured dash, special ‘stripes’ upholstery and carpet mats.

Options will be kept simple, with a choice of eight packs available, as detailed below.

  • Sensor pack (£350): parking sensors, cruise control, multifunction computer
  • Driver’s assistance pack (£400): City Emergency Braking, ESP, passenger airbag deactivation switch
  • Comfort pack (£350): remote central locking, electric front windows, height adjustable driver’s seat
  • Winter pack (£350): front fog lights, heated front seats, electrically heated and adjustable door mirrors
  • Chrome pack (£250): chrome door mirror caps and side strips
  • Sports pack (£450): 16-inch alloy wheels, sports suspension and tinted glass from the B-pillar backwards
  • Sound pack (£100): four additional speakers (two front, two rear)
  • Leather-look pack (£650): leather-look seats, leather-covered steering wheel, gear lever and handbrake, plus carpet mats

Details of finance, maintenance and insurance packages designed especially for the up! will be released nearer the car’s UK launch.

Order books for the up! open on 7 October, with the first customer deliveries expected in spring 2012.  For more information please visit your Retailer or www.volkswagen.co.uk.

Volkswagen up! model line-up and pricing

Combined mpg Price, £ RRP OTR
Take up! 1.0-litre 60 PS 5 spd manual 105 62.7 7,995
Move up! 1.0-litre 60 PS 5 spd manual 105 62.7 8,970
Move up! 1.0-litre BlueMotion Technology 60 PS 5 spd manual 97* 67.2* 9,330
High up! 1.0-litre 75 PS 5 spd manual 108 60.1 10,390
up! black 1.0-litre 75 PS 5 spd manual 108 60.1 11,180
up! white 1.0-litre 75 PS 5 spd manual 108 60.1 11,180

*Expected figures: official fuel economy and emissions data still to be confirmed.