The Mercedes Concept A-CLASS UK Brand Tour

In Mercedes-Benz by Jonathan HumphreyLeave a Comment

Mercedes-Benz has injected some style into the compact class with the dynamic, sporty styling of the front-wheel drive Concept A-CLASS. All this becomes clear to see when the stunning concept car embarks on its UK tour later this week. The Mercedes Concept A-CLASS is going on view for the first time in the UK as part of an exciting and interactive display that is set to capture the imagination and interest of the public.

Over the next month, the Concept A-CLASS will be shown in an engaging display that creates drama and excitement amongst weekend visitors to shopping centres in four major cities across the UK.

At each location, the car is initially tantalisingly hidden from view in a mirrored box, which is surrounded by a forest of interactive LED lights that react to sound – they change colours and patterns in response to the voices or movement of passers-by.

At regular intervals, a deep note will sound and the lights will pulsate around the box, accompanied by attention-grabbing music, that will build up to a full reveal of the car.

The Concept A-CLASS National Tour will visit the Bullring Shopping Centre, Birmingham Saturday 24th and Sunday 25th September; Westfield London Saturday 1st and Sunday 2nd October; Arndale Shopping Centre, Manchester Saturday 8th and Sunday 9th October and Braehead Shopping Centre, Glasgow Friday 14th and Saturday 15th October.

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