Leave the world behind you

Volvo Video Leave the World Behind You

In Volvo by Jonathan HumphreyLeave a Comment

Volvo and the members of the DJ trio Swedish House Mafia create unique music video

Volvo-Leave-the-World-BehindThe video is based on a brand new version of the Swedish House Mafia’s hit song “Leave the World Behind”.

Volvo are using the song and video as the leading theme in Volvo’s upcoming global launch campaign of the new Volvo XC60.

Volvo Cars has for many years been promoting its XC range as the vehicles that bring you out of town and into a tranquil or adventurous experience, away from your busy urban life. The new XC60 is not an exception. The challenge was to create a relevant and credible, yet exciting campaign that clearly explains the Swedish heart of Volvo and the core of Scandinavian lifestyle.

Watch the video here

[quote]Per Carleö, Marketing Manager at Volvo Cars.”We found a great connection in our joint Scandinavian roots and have built the project around this,”[/quote]

“All Volvo’s XC cars are designed around people’s wish to get out there and to leave your everyday life behind for a while. So we were thinking of people who really wanted to leave the world behind for a while and came to think of the members of Swedish House Mafia,” says Per Carleö, Marketing Manager at Volvo Cars.

The Swedish House Mafia has been one of the most successful music acts in the world, by far the most successful Swedish act. They have officially broken up, their final appearance was at the Ultra Music Festival in Miami, USA on the 24th March 2013.

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The members of the DJ trio Swedish House Mafia, Sebastian Ingrosso, Steve Angello and Axwell, are now taking on new projects in their successful careers. But as a last project together they created a brand new version of “Leave the World Behind, featuring the young Swedish singer Lune. A unique music video was filmed on their home ground in Scandinavia.

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